Marketing

Complete the Assurance of Learning Exercise 3D on page 87 of the course textbook. In addition to completing Steps
1, 2, and 3, summarize your findings in a two – page APA formatted paper and discuss your views of McDonald’s strategic
prospects based upon your analysis of the external assessment and consideration of the opportunities to grow, as well as threats from competitors and the macro environment.
The course book is: David, F.R. (2011).
Strategic management: Concepts and cases (13th ed. ). Upper Saddle River, NJ:
Prentice Hall

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