MANAGING INNOVATION


You are required to compare and contrast the innovation management of two organisations in the same sector but with headquarters in different countries e.g. Toyota and Tata Motors. You need to compare some of the key aspects of the innovation management of each organisation by utilising appropriate models and frameworks (e.g. Tidd and Bessant’s (2013) 4 step innovation process). You should then go on to establish what the respective organisations can learn from one another in terms of innovation management. Finally, you are expected to provide recommendations to improve the innovation management in each of the businesses.

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