You have been retained by the board of directors of Kimpton Hotels to evaluate the EarthCare program. Prepare a memo to the board that presents your analysis. Identify the program’s benefits and costs. Discuss the most important risks and challenges and recommend how Kimpton should respond to them. Provide your recommendations regarding how Kimpton management should measure the success of the EarthCare program on an ongoing basis. Be sure to include your overall evaluation of the program and what changes you would recommend, if any.
Your memo should be no longer than 1000 words, not counting exhibits, charts, or headings
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