In alignment with discussion question one, you are to explain to the committee just how the organization can develop a brand identity that is easily recognizable, unique, and sets the company apart from the competition. In your estimation, how can this brand identity be so successful? Recognizable? Distinct? Present a convincing argument that will get the executive committee on board with your innovative ideas.

In alignment with discussion question one, you are to explain to the committee just how the organization can develop a brand identity that is easily recognizable, unique, and sets the company apart from the competition. In your estimation, how can this brand identity be so successful? Recognizable? Distinct? Present a convincing argument that will get the executive committee on board with your innovative ideas.

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