Impact of Social Media Marketing on Buying Decisions

Write a developed research proposal of up to 2000 maximum words (not including title page, abstract, references, notes, figures and tables). The research proposal must include the following: 1- Title page ?include report title (descriptive of the research topic). 2- Table of Contents includes the numbered sections and subsections of the report and associated page numbers. 3- Text should be in Times New Roman, 12pt, double-spaced and margins of 2.5 cm. Use numbered headings and subheadings (optional). Include page numbers in the footer of the report. 4- Abstract The first page, numbered page 1, should include a one-paragraph detailed abstract of 150 maximum words. The abstract should describe the purpose of the research, theoretical basis of the hypotheses, analyses, and implications of the findings. 5- Introduction The text should begin on page 2. Page numbering should continue through all pages of the report including footnotes, appendixes, references, tables, and figures. Discuss the background to the research problem and provide a justification for the research. Sections should include: Statement of the research problem; Research aims; Significance of the study. 6-Literature Review Review the key literature to identify what work has been completed and published in the research area. (You can include content from your literature review report but do not just cut and paste it, rather, update and improve it based on feedback you have received and connect it with the other sections of your research proposal). Include a developed theoretical framework (i.e., conceptual model) that illustrates the relationships between variables central to your study. 7- Research Design and Methodology Likely or preferred research methods with reasons and justification. Research design. Develop research questions and/or research hypotheses. Describe instrumentation. List procedures including sources of data (likely sources such as organisations, institutions and populations), sample selection, data collection methods (e.g. focus groups, interviews, online survey questionnaire etc.). 8- Data Analysis Outline potential ways that the data could be organised and analysed. 9- Expected Resources Budget (e.g., equipment, software or field work costs if any); Timeframe and conditions required to complete the research (e.g. field trips, access to archives etc.). 10- Research Project Plan Schedule or timeline of activities. 11- References should conform Harvard style referencing style. Where applicable, author(s) name(s), journal title/book title, chapter title/article title, year of publication, volume number/book chapter and the pagination must be present. Use of DOI is highly encouraged. Please consider the following when writing your research proposal: 1. Make a case for your research question and your approach to answering it. Do this by showing that there is key literature (and therefore a research community that you are joining) which supports the methodology you will use and its application in your discipline. In other words, provide sufficient theoretical frameworks as you discuss your rational and/or justification leading to your hypotheses. Highlight gaps in the literature that the research will address. 2. Articulate and justify the research approach and plan. Show which methods you will use (i.e., how you would conduct the research). Do this in as much detail as possible thinking through logistical issues e.g. I will use a case study approach ? where will you conduct your case study and why? Justify your choices in relation to the research question. Make sure your methods would actually allow you to answer your research question and/or hypotheses. 3. You do not have to undertake actual data collection or analysis, BUT it should be clear how you would do both. 4. The research proposal must be formatted according to accepted academic requirements for formal written work.

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