As part of your role, you have been asked to examine a global advertising campaign and explain what your organization can learn from this. Having conducted your critique of a campaign, you need to present the findings to your manager, along with recommendations for how the campaign could be improved or changed to be more effective for a global audience. The task: 1. Conduct a critical analysis of one of the Global Effie 2017 winners (see attached PDF). You will need to select a campaign and case study from those listed, and thoroughly research the product, brand, category, market/s, and region/s.
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