Identify three organizations from the same industry (e.g., automotive, airlines, financial services, etc.) and compare and contrast the way each uses corporate communication (media, social media, website, interviews, YouTube, etc.).

In your analysis you should briefly summarize how each use corporate communication; however, your essay should focus on a comparative evaluation of the effectiveness of the three organizations based on the principles discussed in your readings for the week.
Your analysis should meet the following requirements:
Be between 3 pages in length, with a separate title page, and reference page.
Have a clear central thesis summarizing the results of the analysis.
Demonstrate a clear application of the conceptual material to the case.
Provide a succinct explanation of and support for the assessments made.

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