Identify its customers and/or constituents (companies/people conduct business with); and its competitors.

Create a SWOT analysis (strengths, weaknesses, opportunities, threats)

Describe how the firm is organized.
Note the formal structure (org charts); also, what is informal entities exist?
Include organizational chart picture in appendix
Type of formal structure and why?
Product line/segment analysis sourced from the latest annual report-what products do they offer?
Important headlines from recent press releases

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