There many different issues discussed in the case study that correspond to chapters of the textbook. For example, Entrepreneurship Recognising opportunities Marketing and branding Intellectual property The challenges of growth Franchising Apply theoretical concepts from different chapters of the textbook to the issue/s identified. How did these issue/s contribute to the success of the business? What was done consistently or differently to the theoretical concepts in the textbook? Task 2: 2. Demonstrate your understanding of the knowledge, qualities and skills necessary to successful entrepreneurship. Identify, name and define the knowledge, qualities and skills necessary to successful entrepreneurship. Discuss the entrepreneurial knowledge, qualities and skills displayed throughout the case study. How did they contribute to business success or failure? Task 3: 3. Debate the role of entrepreneurship and innovation in relation to the issues discussed in the case. How did entrepreneurship and innovation contribute to the success of the business? Is entrepreneurship and innovation the only thing necessary in a business manager to build a successful business? Why, why not? Were there other factors at play that contributed to the success or failure of the business? What could the business have done differently?
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