identify how you can use the CAGE Distance Framework in your profession. List the pros/cons of using a CAGE Distance Framework in a business setting.

Lastly, explain how this new tool compares to the tools you learned in previous discussions. When preparing for this discussion, you may find the following article helpful which can be located in our Trident online library: Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: The moderating effect of market potential. International Marketing Review, 26(6), 651-673

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