Campaign/Initiative Design Project Final Presentation (100 points) & Discussion Forum (20 points) Your final project will be a summative presentation of your health campaign/initiative. Your assignments from throughout the semester will serve as drafts that will help you edit and prepare this final piece of work. You will be creating a PowerPoint (or like) presentation that includes a recorded voice-over presentation. I would suggest using Screencast-O-Matic to present your project, but you are welcome to utilize other tools. If you are working in a group, all group members need to be involved in the development and delivery of the final project. That does not necessarily mean that everyone must talk (geographical locations may prohibit that), but it must be evident that collaboration and equal contributions were made. You should plan for a ~15 minute presentation (note Screencast-O-Matic has a 15 minute time limit in the free version so you cant go over!). Your final project is due Monday, August 14th by 11:59pm in Module 7, however, you may post it at any time prior to that date. Please note the Tuesday deadline as this breaks from our traditional Saturday norms! The discussion forum will involve watching and reviewing at least two of your peers presentations and responding in the forum by no later than Monday, August 20th by 11:59pm. Dont forget that you also need to respond to everyone that posts in your original forum post. Format for your presentation and required content: Introduction Provide an introduction of your topic supported by peer reviewed research. Your introduction should funnel to the purpose of your campaign and a summary of the intended campaign outcomes. Please also include an approximate duration for your campaign. Population/Demographics – A snapshot of your target population including all relevant demographics. Platform(s) Discuss your selected social media platform(s) for the campaign and provide a rationale as to why you selected these platforms. Your rationale should utilize peer-reviewed research to illustrate the relevance of your selection(s) to your target population as well as to your campaign outcomes. You should also present at least three (more is acceptable) SMART goals specific to social media performance. Campaign design Using social marketing theory and behavior change theory, present an overview of your campaign design, drawing distinct connections to outcomes and SMART goals using specific examples of posts, activities, etc. that you will utilize throughout your campaign. A minimum of five well-designed posts must be highlighted in this portion of your presentation. Posts should be appropriate for the intended population, have a clear and targeted message, and be designed utilizing the theories and best practices discussed in class and throughout the readings. Incorporate elements of your editorial calendar (i.e. frequency of posts, time of day, days of the week, etc.) into this section of your presentation. Evaluation Plan Final Presentation Grading Rubric: Your presentation will be graded using the following rubric. Assignments that do not meet the stated criteria or violate academic honesty policies will receive a zero. Meets/exceeds expectations (A to B+ range) Meets most expectations (B to B- range) Partially meets expectations (C+ to C- range) Does not meet expectations (D to F range) Introduction (15 points) Provides a well-supported overview of the campaign topic utilizing peer-reviewed research; the relevance of social media usage in the campaign is well supported and appropriate for the campaign. Key outcomes of the campaign are identified and are fitting based on the presentation and evidence Provides some support to the campaign topic utilizing peer-reviewed research; social media application is relevant for the topic. Key outcomes are identified. Campaign topic and use of social media seem justifiable, but lacking quality and quantity of sources to support. Numerous elements missing and/or incomplete Demographics (10 points) A clear and descriptive snapshot of the intended demographic for the campaign is included; sub-populations (and associate characteristics) are identified; ample of evidence of thorough research to get to know the target population is provided Demographic information is clear and provides necessary details for a basic understanding of the population and sub-populations. Basic demographic information is provided but is limited in scope. Numerous elements missing and/or incomplete Platforms and Goals (15 points) Includes relevant SMART Goals and objectives for each goal that are specific to the usage of social media in the campaign; Provides a thorough and clear justification of the social media platform(s) selected; platform selection is justified by referencing the Seven Functional Blocks and the strengths of the platform(s) are identified showing how they will serve the campaign. Goals and objectives are included, but are either limited or incorrectly utilize the SMART framework; Platforms are identified but justification is limited; roles of SM are discussed generally; Seven Functional blocks are references and illustrate how the platform will serve the campaign Goals are limited and/or are not specific to social media; platform selection does not align with goals Numerous elements missing and/or incomplete Campaign Design (30 points) Campaign architecture shows depth of thought and planning to engage recipients within campaign activities; use of social marketing theory and behavior change theory is evident; direct connections with campaign outcomes and SM goals are identified; at least five creative, well-designed posts are highlighted (appropriate for population, clear and targeted message, and utilize theories/best practices discussed in class and throughout the readings); elements of the editorial calendar (i.e. frequency of posts, time of day, days of the week, etc.) are incorporated Campaign architecture is thoughtful and fits campaign outcomes/goals; social marketing theory and/or behavior change theory were utilized; alignment with goals is implied; at least five posts are highlighted and are of good quality and relevant to the population; some mention of editorial calendar elements is made. Design is lacking in quality and/or evidence of fit with campaign outcomes/goals; little or non-specific evidence of theory used in the design; examples of posts need improvement Numerous elements missing and/or incomplete. Evaluation Plan Presentation (10 points) Evaluation of performance/success is well supported by relevant metrics; a variety of evaluation tools are identified and appropriate; a reasonable timeline of evaluation is included for both intermediate and long-term assessment; ample evidence of peer-reviewed resources to support plan. Evaluation of performance/success is supported by relevant metrics; evaluation tool is identified and; a timeline of evaluation is included for both intermediate and long-term assessment. Evaluation of performance/success is described, but not supported by metrics; evaluation tool is identified but limited; a timeline of evaluation is included Numerous elements missing and/or incomplete. Quality of Presentation (verbal/non-verbal) (10 points) Presentation is dear, logical, and organized. Listener can follow line of reasoning. Level of presentation is appropriate for the audience. Presentation is a planned conversation, paced for audience understanding. It is not a reading of a paper. Speaker is clearly comfortable in front of the group and can be heard by all. Presentation is generally clear and well organized. A few minor points may be confusing. Level of presentation is generally appropriate. Pacing is sometimes too fast or slow. The presenter seems slightly uncomfortable at times, and the audience occasionally has trouble hearing him/her. Listener can follow presentation only with effort. Some arguments are not dear. Organization seems haphazard. Aspects of presentation are too elementary or too sophisticated for audience. Presenter seems uncomfortable and can be heard only if listener is very attentive. Much of the information is read. Presentation is poor, disorganized and unclear Quality of communication aids (. PowerPoint) (10 points) Communication aids enhance the presentation. They are prepared in a professional manner Font on visuals is large enough to be seen by all. Information is organized to maximize audience understanding. Details are minimized so that main points stand out. Communication aids contribute to the quality of the presentation. Font size is appropriate for reading. Appropriate information is included. Some material is not supported by visual aids. Communication aids are poorly prepared or used inappropriately. Font is too small to be easily seen. Too much information is included. Unimportant material is highlighted. Listeners may be confused. Communication aids are missing or of very low quality. Dear Writter this is a final presentation for 100 points I have a D in the class and I am trying to get a better grade. to do this final presentation you need all the files that was done before and the comment the teacher has made on them Iam going to upload all the orders from the first assignment for this xourse to the last one and with the comment that the teacher you can have a great overview. my campaign is focused on wic nutrition .
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