Assignment # 1 – Chapter 5 Case – “Ford Motor Company”
You are to write a three (3) page report that answers the following questions:
1. This case outlines 4 strategic options Ford is pursuing to increase its profitability. Describe each of he four options. For each option list 2 criteria you would use to evaluate the option.
2. In light of the possibility that market conditions can and do change, discuss at least three examples of how the company should build-in flexibility to back-up its decision-making process.
3. Discuss how an effective action plan can be created and how progress can be monitored.
4. List at least three steps that make-up a workable plan and explain why each is important.
5. Discuss the option or combination of options you selected as the best course of action for Ford Motor Company and detail your reasons for selecting that option or combination of options.
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