This project export is our final exam of our export class. It consists of putting ourselves into the shoes of a theoretical Malaysian fashion retailer wishing to expand its business into the African Market. Our first mission consists of analyzing the various factors that will make us choose the most suitable African country to settle in. We will have to analyze and study 3 chosen African countries: Ghana, Kenya and Angola. Proper screening should be conducted before choosing the right target market. The work asked to do by the writer is only the PHASE 1 of this project. The other phases to be made will be ordered later on by keeping the same writer ID. It has to be of 5 pages: PHASE 1: SELECTING THE GLOBAL EXPORT BUSINESS OPPORTUNITY • Identifying the Global Business opportunities (product/service and market) • Assessing the Economic-geographic environment (location, purchasing power…) • Assessing the global Socio-cultural acceptance of the product/service
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