Explain why Guess has been successful, innovative, and effective in its marketing strategy with a particular brand, including a breakdown of the demographic, segmentation, psychographic and other profiling used by the Guess to achieve its strategic and financial aims with that brand-

Using the knowledge of Integrated Marketing Communications, Strategic Planning Principles and Brand Strategy, please choose a Brand or Company and conduct the following analysis:Note: The brand I have chosen is Guess. Guess is an American clothing brand and retailer.- Provide strengths, weaknesses, opportunities or threats (SWOT) to the Guesss marketing and brand positioning- Give a brief conclusion summarizing your analysis, including any arguments for and against using the marketing strategy by Guess
Requirements:
– Assignment should be written in essay form, using full sentences, whole paragraphs, and proper grammar, including correct punctuation and spelling- Use 12-point font, double spaced pages- All unoriginal material and thoughts should be cited and footnoted to avoid plagiarism- Maximum length of the Assignment is three (3) pages long.

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