You will read and conduct your own research on the business-related decision-making tool called SWOT Analysis. A SWOT Analysis is when an organization is studied to determine its internal strengths and weaknesses, along with its external opportunities and threats. I have used this type of analysis more times than I can count. It is very useful. There is a great deal more to learn about a SWOT Analysis, so make certain to begin by reading the Duarte (2006) article, then conduct your own research in the TUI Library. Remember to restate each bullet point in your response to it. Make certain to do ALL the following things: o Describe the SWOT Analysis in your own words (remember to cite sources you read that helped you develop your definition – the Support Your Thinking document can assist you with this) o Identify how you can use the SWOT Analysis in your profession. o List the Pros and Cons of using a SWOT Analysis in a business setting (create two separate lists and label the first Pros and the second Cons). o o Remember to cite, in the text and a reference list, any sources you read that assisted you in forming your thoughts.
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