Evaluation of an organisation’s entrepreneurial characteristics

Prepare either a case study or a report on your own organisation or an organisation with which you are familiar and to which you have access.

You are required to investigate the organisation and prepare a critical evaluation that will include the following;

1) To what extent can the organisation be described as entrepreneurial in nature and culture? You should clearly support your observations with evidence drawn from the business itself. You should also support your observations with reference material from your academic reading.
2) What management and/or leadership approaches does the company use to either support or stifle creativity and innovation.
3) Using methods with which you are familiar prepare a series of recommendations that describe ways in which the organisation could develop a more entrepreneurial approach? Identify what specific ideas, opportunities and strategies it could exploit to achieve this shift?

You can use whichever of the following formats you prefer….

Case study format:

Your case study should include qualitative data from at least one significant interview with an individual from the company who is at a senior level with strategic responsibilities.

Your Case Study should be no less than 2500 words (not including references, appendices and interview transcripts)

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