Entrepreneurial Leadership
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Five Guys fast food chain of restaurants was founded by Jerry and Janie Murrell and their four of sons in 1986. The first store of Five Guys Burgers and Fries was situated in Arlington, Virginia. Jerry and Janie Murrell gave their sons an option of joining collage or opening a business. The Murrell brothers decided to open a business rather than joining college and with the assistance of their parent, they opened a burger joint. Costumers from Washington, D.C area voted the burger as the best in that area (Melnick, 2012). Five Guys Burgers and Fries expanded within one and a half years to a tune of about three hundred units, thus capturing the attention of the whole nation. Currently, Five Guys Burgers and Fries can be found in more than nine hundred locations across the country.
One aspect that sets Five Guys’ philosophy apart from other fast food chains is the fact that their burgers are distinct from those offered in those other fast food restaurant. Five Guys Burgers and Fries prepare and cook burgers according to customers order, thus, there are no two burgers in Five Guys Burgers and Fries that are similar. It should also be noted that the Murrell family carried out the activities of their stores in person for over sixteen years. This enabled them to effectively coordinate and execute all their plans just the way they wanted them done. As a matter of fact, Five Guys insist that there are more than two thousand ways in which they can make a burger at their chain of restaurants (Welch, 2010). To them, hamburger is not just a business but a form of art. Another unique aspect of Five Guys Burgers and Fries is that they prepare burgers with fresh ground beef and that’s why they do not have freezers in their restaurants, they only have coolers. In addition, they serve other menu items apart from burgers, such items include but not limited to sandwiches, bacon cheese dog and Kosher. While cooking and preparing their menu items, Five Guys uses peanut oil only. This makes their menu items free from trans- fats.
The original values of Five Guys Burgers and Fries are enshrined in their mission statement and their service promise. Five Guys Burgers and Fries proclaim that in their premises the customer is the most important visitor and that the customer is not in any way dependant on the business but rather the business is dependent on the customer (Dean, 2000). The Five Guys Burgers and Fries further contend that by serving their customers they are not doing them a favor but rather the customer is doing them a favor by giving them a chance to serve them. These philosophies of the restaurant have made it prosperous and stronger up to date since their customers feel that they are part of the restaurant and that they are the most important asset of the business. Such sentiments coupled with quality products and services from Five Guys Burgers and Fries has enabled the chain of restaurants to remain as strong if not stronger than ever before (Weise, 2011).
Some of the factors that played a significant role in the success of Five Guys Burgers and Fries may be attributed to the fact that the Murrell family carried out the activities of their stores in person for over sixteen years. This enabled them to effectively coordinate and execute all their plans just the way they wanted them done (Melnick, 2012). It therefore follows that the family did whatever they wanted to do and with a lot of precision and passion to the satisfaction of the customers. In addition to that, burger to Five Guys Burgers and Fries is not just a business to make money and cook food bit rather a form of art that needs an extra touch to stand out among others. Another factor that contributed to the quick success of Five Guys Burgers and Fries can be attributed to the fact that their burgers are distinct from those offered in those other fast food restaurant. Five Guys Burgers and Fries prepare and cook burgers according to customers order, thus, there are no two burgers in Five Guys Burgers and Fries that are similar (Dean, 2000). Such unique characteristics enabled Five Guys Burgers and Fries to expand within one and a half years to more than three hundred units, thus capturing the attention of the whole nation. Another factor that enabled Five Guys to succeed within a short period is the fact that they serve other menu items apart from burgers, such items include but not limited to sandwiches, bacon cheese dog and Kosher. While cooking and preparing their menu items, Five Guys uses peanut oil only.
Ethical and social practices are part of the Five Guys Burgers and Fries in the sense that the franchise give their customers what they have ordered. As a matter of fact, Five Guys Burgers and Fries prepare burgers with fresh ground beef and that’s why they do not have freezers in their restaurants (Pederson, 2009).
References
Dean, C. (2000). Those Damn Yankees: The Secret Life of America’s Greatest Franchise. Washington: Verso.
Melnick, J. (2012, October 23). The Runaway Hit. QSR 50(30), 13-23. Retrieved from http://www.qsrmagazine.com/qsr-50/runaway-hit
Pederson, J. (2009). International Directory of Company Histories. Washington: Gale.
Welch, L. (2010, April 1). How I Did It: Jerry Murrell, Five Guys Burgers and Fries. INC. Retrieved from http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers- and-fries_pagen_2.html
Weise, K. (2011, August 11) Behind Five Guys’ Beloved Burgers. BussinessWeek. Retrieved from http://www.businessweek.com/magazine/behind-five-guys-beloved-burgers
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