Research paper should discuss the chosen topic within the wider subject of consumer behaviour and provide some application examples of strategies adopted within the retail fashion industry, to support the discussion (Retail Design ,Market Segmentation, Motives for Consumption, Consumption Experience, The Decision-Making Process, Social Influences on Consumer Behaviour, Self-Concept and Symbolic Consumption)
Assessment Criteria The paper will include and be assessed using the following sections and the assessment marks sheet and rubric on the next 2 pages will be used as a marking guide:
• Abstract
• Introduction
• Literature Review
• Methodology
• Consumer Research Results and Discussion
• Conclusion, Limitations and Recommendations
• Reference List
• Appendix
The paper must be presented according to the following guidelines:
• Size 11 or 12, Times New Roman or Arial Font
• 1.5 Line spacing, justified text
• All figures, tables and model must be labeled
I need the plan for the Research Paper to be confirmed first.
I would like to get the plan it within 2-3 days.
I have to be sure that it’s right structure for research paper.
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