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Discussion post
Yahoo and Google groups are sites that allow communication among its members. The members share common interests and these sites give them a chance to interact. These sites have categories of groups for their members. A new member is assisted to join the one that is suitable for him or her. The groups include animals, business, internet, games, music, education and science among others. The two groups are among the biggest discussion groups online. They use the webpage to send and read messages. Use of emails is also possible to send and receive messages from other group members. Other features, which are provided, are photos, calendar schedules and other announcements. These groups are helped many people to gain a lot of knowledge from other people and sources (Primary research groups, 2011).
Yahoo and Google groups have a relationship with a book called “Blue ocean strategy”. This book talks about how companies can adopt strategies that will eliminate competition. It seems to be a very educative book because no company likes competition from its rival. Companies would appreciate a business environment where they get increased profits from their products. I have discovered a unique relationship between the groups and the book. This book can be helpful to members of these two sites. This mostly applies to the member of Yahoo group, who belong to business and finance category. They can use the book to study about the strategies and discuss it online via their sites. Members who work in companies will learn new ways of dealing with competition. Discuss these strategies in groups is better than reading them as an individual. The areas which will prove difficult for some people, they will receive assistance from those who have no problem comprehending. In addition, the group has diverse people with different kinds of knowledge in business. They will share this knowledge as they expound on the contents of the book. In other words, the concept of virtual learning will be applicable in this exercise (Kim & Mauborgne, 2005).
One concept I would want to disagree with, is the efficiency of using these groups as a platform of discussion. The mode of communication is sending messages via email or wring on the website. This method has low efficacy when such an intense discussion is done. It will be very time consuming and people may not fully benefit from this activity. Some members will not be able to contribute; hence, the discussion will not benefit them. The book is characterized with several criticisms and the members would want to discuss them. Criticisms are not facts therefore; they face a lot of debate. There is a question of how the debate will be carried by the members. There is likely to be confusion if there is no one to organize the discussion (Primary research group, 2011).
The best way to improve efficiency is having a person who will coordinate the discussion. People will forward their contributions to the coordinator and he or she will post them on the site. The coordinator will also organize how the questions will be answered. Generally, forming a discussion on the analysis of a book, using these groups can only be done in an organized way. The most convenient way of holding forums or discussion virtually, is using teleconferencing (Primary research groups, 2011).
According to this weeks reading, I have learnt social sites like Yahoo and Google groups are not only for leisure and for recreation. They can be used for can be used in enhancing business or in education. This book was not only important to the business and finance group but also to the group belonging to education. They can also form a discussion and analyze it. It would boost their knowledge in business strategies. It also talks about discovering untapped markets as a way of eliminating competition. This is also important for marketers in these two groups (Kim & Mauborgne, 2005).
References
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Mass: HarvardBusinessSchool Press.
Primary Research Group. (2011). Library use of the mega-Internet sites, 2011-12 edition: Google, Facebook, Yahoo!, Twitter, YouTube, Wikipedia, and more. New York: Primary Research Group.
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