Discuss the US environment which Tim Hortons is trying to enter more fully. c. Competitor Analysis who would be Tim Hortons direct competitors do they vary depending on the location, product offering, etc.?

Tim Hortons – Case #19 Page C-250 This is based on the work we have done for chapters 2 & 3. Please see those lecture for guidance and send me your questions if you are not sure. Read the case and do the following: 1. Do an External Analysis to discover the Opportunities and Threats; include a 5 Forces analysis and Key Success Factors a. General External Environment include all areas which could impact the overall economy and companies in general b. Industry Environment identify and discuss the industry in which Tim Hortons operates. 2. Do an Internal Analysis to discover the strengths and weaknesses of Tim Hortons. a. Core Competencies – identify 3 to 4 competencies; include a lacking core competency if you discover one. b. Evaluate the Value Chain – where there is strengths and where it can be improved. 3. Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix. Please show all your analysis for both the External and Internal this assignment will be, at a minimum, about 5 to 6 pages double spaced.
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