discuss how Service Research can help improve your target organization or professional area of specialization.

(HEALTHCARE PRACTICE) Be sure to provide specific examples in your speech and please make sure to cite your sources. Required Reading: Ostrom, A. L., Parasuraman, A., Bowen, D. E., Patrcio, L. & Voss, C. A. (2015). Service Research: Priorities in a Rapidly Changing Context. Journal of Service Research, 18(2), 127-159. Retrieved from Sage Premier Collection in the Touro library. Paradigms in service research (2013). Paradigms in service research . Retrieved from https://www.youtube.com/watch?v=QhVqVppxPlg (8:55) OPTIONAL: Gebauer, H., & Reynoso, J. (2013). An agenda for service research at the base of the pyramid. Journal of Service Management, 24(5), 482-502. Retrieved from ProQuest Database from the Touro Library.

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