digital calling card

In today’s world, recruiters and potential customers rarely stop at resumes and interviews when seeking a well rounded view of your accomplishments. They’ll check your LinkedIn profile, browse your Facebook page, read your blog entries and skim your tweets. Bottom line? If you’re looking for a work, you need to “go social,” and you need to consistently maintain your social presence as you would a garden.

STUDY (cite your sources):
1. Describe the top five social media channels, the advantages and disadvantages in the
area of professional networking.
2. Please list the fifty ways (according to Tom Peters) to transform yourself from an
employee into a “brand.”
3. Explain why it is important, as the primary salesperson for brand “You,” to consistently
manage your social media presence.

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