Provide rationale for the theme. This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Traditional Media Ads Develop the creative for two of the following: print, TV, radio, direct mail, outdoor. Describe the following. Headline/Tag Line for ad. This must be original. At least one paragraph of copy to the used in ad. This must be original. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Electronic Media Develop the creative for one electronic media campaign. Describe the following: Headline/Tag Line for ad. This must be original. At least one paragraph of copy to the used in ad. This must be original. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format. PLEASE USE THE ATTACH APA FOARMAT SLP Assignment Expectations Your submission will include: A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format (see specific research requirements) Understanding the Promotional Mix https://www.youtube.com/watch?v=MpBAmPRznGI Definition of IMC (Integrated Marketing Communication) by Dr Yahya Alavi https://www.youtube.com/watch?v=sOfHtANrmbI Marist College: The Importance of Measurement in Integrated Marketing Communication https://www.youtube.com/watch?v=jHv05HcDz2A Internet Marketing (Electronic Commerce) https://www.consumerpsychologist.com/intro_Internet_Marketing.html Resources AdAge https://adage.com/ AdWeek https://www.adweek.com/ Marketing Week https://www.marketingweek.com/ Multimedia Marketing – The Latest Marketing Knowledge https://multimediamarketing.com/ https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388
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