2. Discuss two reactive responses and two proactive reasons why firms wish to become involved with globalization. 3. Describe an entry strategy used by your Strategic Audit firm to enter global markets. 4. Describe the benefits and pitfalls of making a strategic alliance with another global firm. 5. Identify and analyze an actual global joint venture that has occurred over the past few years. 6. Discuss the difference between equity and non-equity strategic alliances. Note: to help reduce your Turnitin scores for the MRQ assignments. One way is to not repeat the wording of the questions in your answers, thank you.
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