First answer the question on attachment before you complete the research with much detail as possible.
Construct a model of consumers schema about a brand. Select a brand for your group and have each member of the group interview one respondent (a respondent can be anyone who is not enrolled in this class). Your goal is to arrive at a summary brand schema based on the data collected across all respondents. This means that you should be able to identify commonalities across the respondents associations to arrive at the summary schema. You should also be able to identify any significant differences and explain why these arise (e.g. gender differences, usage frequency or brand loyalty differences etc.). WHAT YOU NEED TO DO?in Times New Roman 12-point font, 1 margins. The page length does not include supplementary material such as figures, ads, interview transcripts etc. What are the marketing implications of champion brand? For example, what are the strengths versus weaknesses of the schema?
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