Assessments 2 business report The part is the Company Overview of Telstra Australia. It should be around 300 words, and should just explain the background to the company and what they are offering in Australia. They do a lot of things, but I think we should focus on their mobile retail service, just to make it a bit easier for ourselves : Here’s a good link for that https://www.telstra.com.au/aboutus/our-company You could also mention that they are active in a lot of international markets, but not in Thailand and South Africa yet. In the end I would be good if you could write just a little bit on the Australian business culture according to Hofstede, and this link is great for that https://www.hofstede-insights.com/country-comparison/australia/ 1 – Company Overview: a – Company Background b – Product/Service offering (Only the Mobile Retail is important) c – Australian business culture -The areas of research covered in your report can include, but are not limited to, the following areas: Background to do business including political, economic, social cultural and technological situations which are relevant to cultural adaptations; the particular Australian organisations product and service; customs and protocol; business culture; management styles and local customer and competitors, Criteria: Writing General language and grammar and referencing. (5 marks) 3 – Communicati on of report is presented in a logical and well organised manner as per the assessment task. (5 marks) 2 – Level of Research adequate to make wellinformed decisions and recommendati ons (5 marks) 1 – Comparative analysis of data in the context of the assessment task i.e. should compare and contrast home and host country in national cultures (5 marks)
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