General InstructionsWhen submitting your assignment, you must include:1. A title page listing your course code, assignment number, and full name;2. Your course code, assignment number and full name on each page of the assignment.
Communication and Formatting your assignmentIt counts. If your answer (or recommendation) cannot be understood, with minimal reading effort, it is not effective, and it will not be acted upon by management. Poor sentence structure and grammatical errors tend to distract the reader from your analysis and recommendations, so if writing is a developmental area for you, have a friend or colleague read over your work to point out where your writing (and ideas) are unclear.
If paragraphs are too long, for example, it interferes with communication, since it is very easy for the reader to get lost in a long paragraph (simple technique: if you cant read a paragraph in a couple breaths, the paragraph is probably too long).
Paragraph structure and transition are also important. This is a bit trickier for many us, so a useful technique is to use subtitles (for example, the subtitles used on this page). Subtitles tell your reader the topic of the next paragraph or section. They also act as a good check on your topic flow look back over your subtitles in your assignment, and ask yourself if there is a logical flow.In terms of readability, single-space within paragraphs, and double-space between them.ContentMost students typically do a solid job of describing things. They often make very good recommendations for the sellers or manufacturers of the products being discussed. However, in many cases, students do not support their recommendations adequately.
Specifically, while personal opinions are valuable, the purpose of these assignments is to develop and test your applications of course concepts. Thus you need to refer to course concepts to support your recommendations. Once youve demonstrated that you understand the theory behind course concepts, your disagreements with the textbook perspective are more valued.Moreover, students often make recommendations, but then dont provide any support or rationale for the recommendation. While your recommendation might be a good one, without any support from course concepts, your recommendations are simply opinion.Late assignments will not be accepted, and will get a ZERO markExpectationsI am often asked, “How long should my answers be?” While quantity does not necessarily equate to ‘quality’, it is true that some questions can be answered in 3 lines, or in 3 pages, therefore, please make sure to tighten your answers to concepts/theories discussed in the lectures, and to succinctly answer to questions.Title:Assignment 1Course:Due:
Q1. Consumers are bombarded by stimuli that they could not pay attention to all of them. Consequently, getting a consumers attention is even hard and more challenging to marketers in today market.
In this regards, many web-applications have been developed to appeal specific needs (e.g. on Facebook: group pages, friends- belongingness: friendship, love acceptance by others).Review Maslows Hierarchy of Needs model outlined in chapter 4 (pages 101- 103), and discuss how some web-applications can infer or be associated with specific needs or motivators from Maslows model.Q3. Nowadays companies are aware that using social media may generate interest for their products and services, and may have a direct impact on sales and brand reputation.Companies also gain more opportunities from what customers are expressing in terms of needs, by inferring these needs in their marketing activities such as product promotion.Provide 2 examples of advertising (Ad) retrieved from YouTube, and identify the need(s) that they may appeal to. Analyze each Ad and break it down into visual/audio elements (i.e. script, symbols, music, colors, etc). Explain the link between these elements and any need you may identify.Good luck.
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