Coca-Cola, Pepsi, and the Shifting Landscape of the Carbonated Soft Drink Industry

Please refer only to the information given in the case to complete your analysis. No outside research is expected or necessary because, in real-life, executives have to make decisions with the information at hand, and do not have the benefit of would be best to rely on your analysis and its conclusions than on what the company actually did. Please refer to the questions posted below about the case. However, DO NOT structure your assignments as answers to each of these questions. Instead, your written case analysis should be in the form of a report and include the following:1. A clear statement of the key strategic problems faced by the company2. Any relevant analysis of the companys situation (external environment, internal analysis, competitor analysis, etc.,)3. Your prioritized recommendations to address all strategic problems identified by your analysis4. The performance implications of your recommendations5. Your key takeaway lesson from the case. Questions for Coca-Cola, Pepsi, and the Shifting Landscape of the Carbonated Soft Drink Industry1. Analyze the structure (Porters 5 Forces) of the soft drink industry. Why are Coke and Pepsi so profitable? What prevent other firms from entering this industry and taking away some of those high profits?2. Compare the economics (costs and profits) of soft drinks (concentrate) versus bottlers. Why is the concentrate business more profitable than the bottling business? Why do you think Coke & Pepsi are in the bottling business?3. Suppose you are a small new-age soft drink manufacturer. What options do you have to compete with Coke and Pepsi in this industry environment?

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