Throwing a couple of cases at you seems a good way to stimulate discussion to considering my points above.
They are: petrol (“gas” in Yankspeak) and personal computers.
Under the impact of competition, almost all products tend to “commoditise”, i.e. all be the same so that price is the main competitive factor. This is countered by “full service offering” and by seeking real or even perceived differentiation.
All companies legitimately seek a “monopolistic” advantage, so that they can achieve better margins than for a “commodity”.
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