How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.

How digital media has transformed the communication of idea, information, and arguments in society.
Project
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.
Project 1 Consists of:
Project Requirements (topics and content to cover)
Paper Requirements (content organization)
Submission Requirements (how to submit your assignment)
APA Resources (how to cite and select sources)
Due Date Information and Late Policy
Project Requirements
Select a company that utilizes digital or social media to communicate with customers to complete Section 1.NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).SECTION 1: COMPANY INFORMATION
Provide the following information about the company you select:
Item 1: What is the name of the company?
Item 2: What year was the company established?
Item 3: What is the companys goal or mission?
Item 4: What products and services does the company offer or provide?
Item 5: Provide the company website address (URL).
Item 6: How many employees does the company employ?
Item 7: Where is the companys headquarters located?
Item 8: What are the companys most recent earnings?Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page.
Section 1 Example: The Henkel Company
To help you with completing Section 1, an example is provided below:
Henkel was founded in 1876. People around the world trust Henkels innovations, brands and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Dsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies
Henkel. (2017). Company Profile. In Company Profile. Retrieved 5/18/17, from http://www.henkel.com/press-and-media/specials/company-profile
NOTE 2: You can not use the Henkel Company in your project. SECTION 2: DIGITAL AND SOCIAL MEDIA USE
How does the company use Digital and Social Media to communicate with their customers?Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.SECTION 3: ANALYSIS
Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).Item 1: Describe the situation or example in detail.
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?To help you with completing Section 3, we have provided two sample topics below:Section 3 Example 1: Targets Data Breach
Targets December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.
Section 3 Example 2: Targets Use of Big Data
Target is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources). Combine the two data streams and Target can predict, with high degree of certainly, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant, and if so, when you are due. The amount of money spent each year in pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.
Section 3 Sources: Include at least two sources for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly. NOTE 3: You can not use Target in your project or any company we discussed in class (e.g. Google).Paper

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1. Why is Gap doing poorly in 2017?2. Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process?

Why or why not?3. What do you predict will happen to Gap Inc.s sales going forward as a result of this decision? How will it affect each of its brands equity?4. Does the big data approach work for all three of Gap Inc.s primary brands: Old Navy, Gap, and Banana Republic? Why or why not? Which brands are better/worse served by this strategy? Why?5. Should Peck allow Gap Inc.s brands to be sold on Amazon? Why or why not? What opportunities and challenges does this plan present? If Gap sells through Amazon, should the company be a wholesaler or a third party seller? Why?6. What is your assessment of Product 3.0? How would you improve it?7. Would you change other elements of the marketing mix to address Pecks problems? Which ones and how?8. For which purposes is big data/predictive analytics more or less useful in marketing? As we move into a world filled with more data, what is the role of art versus science in marketing? Under which conditions should science rule and under which conditions should art rule?

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Briefly introduce your product. Explain the components of the marketing planning process and outline the marketing context for the new dairy-free product, with particular reference to the role/importance of adopting a marketing orientation and its application to the business.

Introducing a new dairy-free product.
With an increased focus on health and animal welfare, as well as concerns for the environment in terms of the global warming, there has been a rapid growth in the non- dairy food/drink sector in certain markets. You have been employed as a marketing consultant for a manufacturer of non-dairy chocolate bars and drinks and asked to research the market and advise on a product aimed at a market segment of your choice. You have a free choice of the product and should give it a brand name as well as a brief description. (You may choose an existing organisation on which to base your product or a hypothetical one).The marketing manager has asked you to prepare an informal report explaining how you would market the new dairy-free product, and you are to submit your report containing a full appraisal of the following three (3) sections by the required deadline date:Section 1 Marketing Environment and Planning Process
b) Carry out an environmental audit in the form of a PESTEL analysis for the new dairy-free product ensuring that you detail specific market / organisational related facts that are fully referenced where possible.
c) Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product.
* a fully detailed marketing mix analysis is NOT required here that is required in Section 3 here you are explaining the importance of building a strong and coordinated marketing mix.Section 2 Segmentation, Targeting & Positioning
a) Explain how the market for the new dairy-free product could and should be segmented for the consumer (B2C) AND business (B2B) markets.
b) Discuss targeting methods that could be used for the B2C market and who you would primarily target with this new product in terms of characteristics including demographics, behavioural, benefits sought and lifestyle.
c) Explain what is meant by the term positioning and suggest how the new dairy-free brand would be positioned in the consumer market.Section 3 Marketing Mix Analysis
a) Using the table format below provide creative details of the extended (7Ps)
marketing mix for the target market identified in Section 2b above.

NOTE: (The below are submitted in a table format, i will need to attach you a word document file to have a better overview)

Explain how products are developed to sustain competitive advantage consider the market and competition herePlace
Explain how distribution is arranged to provide customer convenience where will this be sold?Price
Explain how prices are set to reflect an organisations objectives and market conditionsPromotion
Illustrate how promotional activity is integrated to achieve marketing objectives the communications mix including social media.
Analyse the additional elements of the extended marketing mix:People
How important are the staff to brand purpose and brand image (even if they are not all customer facing?)

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Indigenous engagement in land and water

Prepare a report that is a case study of Gunaikurnai Land and Waters Aboriginal Corporation process of engaging Indigenous people in natural and cultural resource management. Your report on this topic should explore the strategies used in the process of seeking Indigenous peoples engagement in natural and cultural resource management. It should include: 1. A summary of the industry/agency approach to engagement. You may want to explore policy, agency research, particular case studies, reports or other literature. 2. An assessment of strategies/policies and examples of recent actions or implementation of policy. 3. Recommendations for changes and/or developments in policy related to engagement. The report should be prepared in a general report format with title page, executive summary, contents, introduction, background, discussion, recommendations (if appropriate) and a properly constituted reference list using Harvard referencing style You will find some of the information on their website https://gunaikurnai.org/ and general research. I want you to elaborate more on how they engage in their rangers and fire management services. Use these refences and others Osterweil M 2004. The Dynamics Of Open Space: A cultural-political approach to reinventing the political International Social Science Journal,56(182): 495 – 506. Payne, SL, & Calton JM 2002. ‘Towards a Managerial Practice of Stakeholder engagement: Developing multi-stakeholder learning dialogues’ in J Andriof, S Waddock, B Husted and SS Rahman, (eds) Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement, Greenleaf Publishing, Sheffield. Ross, H & Nursey-Bray, M 2005. Engaging with Indigenous Communities in Natural Resource Management: Advice for Agencies, presentation at the International Conference on Engaging Communities, Brisbane, 14 – 17 August, Online here, viewed 14th August 2015. Ross H, Robinson C & Hockings M 2008, ‘Evaluation of Indigenous co-management of natural resources’, in ed. J. Bellamy, Regional natural resource management planning: the challenges of evaluation as seen through different lenses, The State of Queensland Department of Natural Resources and Mines. McIntyre-Tamwoy, S 2004. ‘Social Value: The Cultural Component in Natural Resource Management’, Australasian Journal of Environmental Management Vol 11:289-299. Andriof J & Waddock S 2002. Unfolding stakeholder engagement in J Andriof, S Waddock, B Husted and SS Rahman, (eds) Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement, Greenleaf Publishing, Sheffield. Berkes, F 2009. Evolution of co-management: Role of knowledge generation, bridging organizations and social learning, Journal of Environmental Management, Volume 90, Issue 5, pp. 1692-1702. AhChin, W 2005. From Strategy to Reality: A Model for Community Engagement, presentation at the International Conference on Engaging Communities, Brisbane, 14 – 17 August, viewed 1st Mar 2008.

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Explain what an indentured servant is, explain what an African slave is, how are they different, how are they similar?

2. Which areas in the Americas used indentured servants, which used African slaves? Did slave owners prefer one type of unfree person over the other? (200 word minimum)
3. Were indentured servants treated differently than African slaves (100 word minimum)

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Create a client scenario, which includes cultural differences for the individual, family, and community. Create questions on how cultural differences influence cultural assessment, planning, intervention, and evaluation of care.

Create a client scenario, which includes cultural differences for the individual, family, and community. Create questions on how cultural differences influence cultural assessment, planning, intervention, and evaluation of care.

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In what ways is sugar detrimental to health?

Instructions: Prepare a five-minute verbal presentation reflecting on your enquiry processes in this paper. Use Bortons model of reflection of What, So what, and Now what as a structure for your presentation 1. Begin by stating the enquiry topic and outline what interested you in exploring this topic. Identify the literature accessed, a summary your findings, with appropriate reference to sources used. 2. Outline What steps you took in your enquiry process. This will include an explanation of the process you followed to choose a topic and then select two appropriate journal articles for your essay. 3. Identify the So what in terms of what you learned about the academic enquiry processes involved in studying the topic. Identify what challenges and/or areas you faced during this enquiry process and analyse what your strengths and weaknesses were. 4. Consider Now what in terms of what you would or could do the same, differently or better with this enquiry process in future. This involves reflecting on what you have learned about your enquiry skills and what you need to develop further. Explain what strategies you could consider in future to further enhance your knowledge enquiry and communication skills. Format You are required to use one of the online templates provided in Blackboard to support your presentation. This template will include your name, a topic heading, an outline of your presentation and a relevant reference list.
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Read two articles about a products positive or negative marketing strategy. Summarize the marketing strategy used and whether it was a success or failure. Include marketing concepts relevant to the outcome also don’t forget to include your own opinion on the marketing strategy. this paper is singel spaced. make sure you include the two articles in your writing and post links to the article i have to print them out and attach them to paper.

Read two articles about a products positive or negative marketing strategy. Summarize the marketing strategy used and whether it was a success or failure. Include marketing concepts relevant to the outcome also don’t forget to include your own opinion on the marketing strategy. this paper is singel spaced. make sure you include the two articles in your writing and post links to the article i have to print them out and attach them to paper.

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Identify dietary and lifestyle prevention strategies for each problem using information from the textbook and reputable sources in list of Sources for Research on Nutrition and Health Topics.

Read the following article and then respond to the questions in the worksheet.ARTICLE:
file:///C:/Users/store/Downloads/Microbiome_restoration_diet_im.PDF
Link to textbook:
https://ng.cengage.com/static/nb/ui/evo/index.html?snapshotId=929101&id=365107266&deploymentId=582464238657626329991754775&eISBN=9781337556224Understanding Digestion ProblemsPart 1:
In the table below
Describe ALL digestive problems and their symptoms listed in the Chapter 3, Highlight Table H3-1 (p.92).
Cite the strategies in APA format.
Digestive problem List of symptoms Strategies for prevention
Dietary Lifestyle

Part 2: Provide answers to the following questions. For each question, your responses must
Support your statements using Microbiome restoration diet improves digestion, cognition and physical and emotional wellbeing study and the textbook. You may utilize other reputable sources in the list of Sources for Research on Nutrition and Health Topics.
Write at least two paragraphs that consists of a minimum of four complete sentences, citing sources in APA format.Discuss how and why The Gut Makeover program (Lawrence & Hyde, 2017)aimed to promote weight-loss and help to resolve digestive issues.Give three dietary and/or lifestyle tips to improve digestive health that you would use for yourself.Note: Points will be awarded based on the rubric, which provides the performance expectations for an assignment and a set of criteria that is designed to reflect the weighted importance of the objectives.Reference
Lawrence, K., & Hyde, J. (2017).Microbiome restoration diet improves digestion, cognition and physical and emotional wellbeing.PLOS ONE,12(6), e0179017. doi: 10.1371/journal.pone.0179017
Grading Rubric (20 points max)Scoring Criteria Met or exceeded all expectations Satisfied most of the expectations Incomplete or undeveloped most of the expectations Missed most of or all the expectations

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