Business Research Methods 10e by Donald R. Cooper and Pamela S. Schindler

Paper instructions:

Post your reflections on this week’s reading.  As you consider the information found in chapters 1 & 2, how do you see the concept of business research contributing to the success of an organization? What impact does it have on implementing change? How can you apply these concepts to your current roles or roles you hope to undertake in the future?


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