Assume your boss has asked you for your opinion on how your company should enter the Japanese, South Korean, and Vietnamese markets with a new line of women’s athletic shoes. Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.

Assume your boss has asked you for your opinion on how your company should enter the Japanese, South Korean, and Vietnamese markets with a new line of women’s athletic shoes. Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.

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