Please carefully read through the provided case study and write 1-2 page analysis of Indigo Music’s company/business CRM strategy and challenges. Be prepared to identify, access, and solve underlying CRM/marketing challenges presented in the materials with examples or citations from the text and additional resources. Assignments must be submitted via NYU Classes or email: Evaluation criteria: Depth of case study analysis and reason: Provide summary of how Indigo Music approached CRM (i.e. project team, business requirements) and summarize the strategy — detailing the problem, value proposition, customer strategy, business case, and transformation plan. Provide feedback on metrics or benchmarks used -OR- recommendations Support for case analysis or argument (i.e. industry examples, citations) What other approaches to defining a CRM plan would have recommended? Is there anything that you would have done differently as the CRM project lead? If not, why
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