Analyze how the person with the power can use gender, personality or culture to resolve a conflict.In your opinion, is it ethical for a company to use marketing tactics that are fraudulent or misleading, such as Witchsy used?

Consider the FollowingThose in power often set the tone for corporate culture and how a company approaches issues of gender, personality and multi-national culture both inside and outside the company. Unfortunately, not all power is used responsibly and the result is a corporate culture where diversity is not respected leaving some people to hide or change in order to conform to the dictated culture. This has in some cases led people to take creative means to circumvent bias and discrimination. For example, you may have seen reports about male owned e-Commerce companies who harassed female employees and refused promotions based on gender. Some of these companies even went as far as refusing to negotiate with other companies who had female owners. One such company, Witchsy, went so far as to create a fictitious male co-owner just in order to get the other e-Commerce companies to negotiate with them and take their company seriously. Review the articles about Witchsy (https://www.bbc.com/news/world-us-canada-41096514)Construct a PaperIdentify two business examples where the issue of gender, personality or cultural differences was an issue in a business negotiation. Analyze each business conflict to determine how power, gender, personality, and culture affect negotiation. Then write a 5 page paper that will address the following issues:How do the different types of power and different sources of power affect a negotiation?Based upon your research, how does gender, personality or multi-national culture affect conflict negotiations?
Note: Your paper must be written in APA format (double spaced, Time New Roman, 12 pt. font.) You should include at least 4 resources to support your ideas (you may use the Witchsy example as only one of your four required resources.)

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