analyze and study the directional changes regarding internal and external strategies within the Coca-Cola Company and PepsiCo regarding the healthy initiative that has changed the daily lives of the average consumers across select global markets (i.e. North America).

Internal Environment Analysis: Internal environment analysis leads to identification of Strengths and Weaknesses. Your analysis must identify
1) Resources
3)Core Competencies
4)Weather the firm has sustainable competitive advantage or not?
5)Analyzing the firm using value Chain.
6)SWOT Analysis: Summarize the outcomes from 4 and 5 above.REPORT DETAILS/BACKGROUND
This report will explore the ongoing competitive dynamics and rivalry between Coca-Cola and Pepsi in the non-alcoholic beverage industry. It will consider the following factors: core competencies, resources, and strategies of the Coca-Cola Company and PepsiCo. By analyzing the past and present strategies, this report will explore the likely direction of Corporate Level strategies for both companies to compete and maintain sustainable performance in the changing non-alcoholic beverage industry. The main strategies that this report will focus on are the decision and strategy changes in response to the changing consumer demands and regulatory issues (i.e. sugar tax) in a selection of the global markets which both companies directly compete.Introduction:
This research report will be focused on the industry analysis of the two biggest soft drink firms in history. It will be examining each firms strategies in areas of geographic expansion, product development, and market penetration. It will analyze some of the critical marketing strategies during periods of intensified competitive activity and draw conclusions on how these two rivals were able to capitalize on growing demand and expand production capacity while maintaining the ability to receive above-average returns.

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