Sleeper sofa comes in 14 different styles. Final research paper will be 6 page in total. The paper is broken down into different sections:I. INTRODUCTION: 2 pages over the classification and the brand.II. RESOURCE LIST: Identify the vendors and sources of supply within the selected classification of merchandise carried by your site. Identify wholesale and retail pricing if available.III. MARKET SEGMENTATION ANALYSIS: Using the techniques of Market Segmentation analysis, identify the target market for the selected classification of
merchandise carried by your site.IV. ANALYSIS OF THE COMPETITION: Using competitive segmentation, assess the
market position of the classification within your geographical region and or through ecommerce
competition.V. MODEL ANALYSIS: Using at least two models such as SWOT, Portfolio Analysis Boston Matrix and or Product Life cycle, etc. *Outline and quantify the appropriate strategy for managing the classification during the next season.VI. REPORT TO MANAGEMENT/EXECUTIVE SUMMARY: Prepare an executive
summary of your analysis (the long Research Paper), for reaching your goals for the classification for the next season, including:
STRATEGY STATEMENT = Strategy (big picture)
TACTICAL PLAN = Tactics (specifics) on how to get there
FISCAL CONTROL PLAN = What will be the cost of implementing the plan?APA Format
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