TASK: REPORT
A leading Philanthropist and entrepreneur has just hired you as a new CEO of a new start-up in the technological sector. One of your first tasks is to prepare a report that details how the firm can enter/ penetrate an existing market with a new innovative smart TV.
Write a report that offers direction and clarity on how the business venture would proceed in achieving its short, medium and long term objectives.
Report brief:
The report presented should be formal and incorporate; an Executive Summary, Table of contents, Introduction, Analysis/ Findings/ Discussion, Conclusions, Recommendations, References/ Bibliography and Appendix
Realistic assumptions and /or factual information on Market research, situational analysis, existing competitor’s, value proposition, different price points, resource allocation, sales and marketing, operations, distribution, entry strategies, elements of resource based view/market based view, considerations of CAC and LTV as well as the overall strategy application could be incorporated into the narrative. A blend of the above is encouraged to offer depth and synthesis
Note:
Word count: 2500 words excluding the executive summary, table of content, references and appendices
The scenario is based on the assumption that the firm is operating in the United Kingdom.
ACADEMIC INTEGRITY
Any work submitted by a student in this course for academic credit must be the student’s own work. If you present, as your own idea, any material copied, paraphrased, or extensively drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course, you may make full use of ideas, arguments and information obtained from books etc. but you must make clear which portion of your paper is not your own and provide a detailed reference to the original source.
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