APA format in Microsoft Word. 8-10 pages with cover sheet and works cited. It will be processed through turnitin to check for plagiarism. Paper is due Tuesday 10/2. Project One Environmental Scanning RUBRIC Product Overview and background (15%) – discussion of product or service, why your selected it, challenges facing marketing product. Environments researched and addressed (40%) – adequate level of research and findings for all five categories, including Social, Economic, Technological, Competitive, and Regulatory. Valid recommendations offered (25%) – determination of strategies that can be leveraged to address findings in environmental scan (ie if disposable income numbers are dropping, discounting price of product). Formatting (15%) – Is the scan formatted professionally with headers, footer, page numbering? Is it formatted in such a way that a marketing executive would accept as professional? Graphs? Charts? Research Citing? Grammar (5%) – Use of proper grammar, punctuation, word phrases? Is it professional in tone and content? Project should state choice of product choice and provide some background on what it is, company info, etc.. The bulk of the environmental scan discusses how a happening in each environment presents threats to be managed or opportunities to be exploited.
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