Looking at Direct Marketing, you are tasked to research and evaluate Trevor Noah as an author, primarily. Look at his brand (in general) and subsequent activities (TV host, comedian etc.) and involvement in promoting his content (for his book and his comedy) and the brand of the publisher with whom he published the book Born a Crime (Spiegel & Grau).
Content:
2. Discuss Trevor Noahs role for the marketing and sales of his content, making specific reference to the following marketing activities:a. the authors website (http://www.trevornoah.com) vs the publishers website (http://spiegelandgrau.tumblr.com/about-us)
b. the authors social media (Facebook, Twitter, YouTube, Instagram etc.) vs the publishers social media
c. public relations, dealing with the media and press
d. events3. Critically discuss how authors impact the total brand of the publisher in comparison to their own, taking into consideration the important things for publishers to understand about authors (Braverstock, 2015: 284-287).4. What are the benefits and hurdles of working with a previously self-published author?Length: 5500 words
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