Folks case is attached. Make sure you FOLLOW THE IC Rubric! Four parts using the PEAS framework, 2.5 to 3 pages double-spaced in word, 11 or 12 font, BRING TO CLASS! Rubric is attached. In ClassCaseRubricFall2018.docxPreview the document14-153.Robin Chase and Zipcar.FINAL.pdfPreview the documentKEY QUESTION: At the time of the Case, Robin Chase and here team are preparing to close on a key round of funding, and they need to decide now on whether to raise prices on Zipcar’s Daily Rental Rate (DR).Assume that Chase has 3 options: 1) Wait until after she closed this round of funding; 2) “Bite the bullet” and raise prices, and be honest with members and explain why it needs to be done; 3) Raise prices, but “grandfather in” current members for a certain period of time. Be specific in your Evidence and Analysis sections. Bring the hard copy to class.
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