#2 Evaluate an organization’s internal and external environment and competitive position.
#3 Compare and contrast competitive strategies.
Assignment Purpose: practice exercise building case analysis skills
Assignment : Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and ThreatsDetails:
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C 119 – C134),
Complete a short Written Case Analysis (3-5 pages, not including a title page and references page)
(1) choose a model from chapter 3 to perform an external analysis
(2) choose one of the technique from chapter 4 to perform an internal analysis
(3) present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats
(4) propose an action plan and set of recommendations addressing the issues you have identifiedThompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-Hill.Please review Additional files as this assignment will be connected with other assignments in the following weeks
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