Content: Integrated marketing communication (IMC) is where all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together. This creates a unified force (rather than permitting each to work in isolation) so as to maximize their cost effectiveness. It creates a seamless experience for the customer and reinforces the brands core message.Create a short breakfast or lunch group presentation on integrated marketing communication (IMC) for a group of small business owners and entrepreneurs. You will need to explain to them what IMC is, and how it can benefit their business.Format: This assignment requires you to create two components–a script and a set of PowerPoint slides. Your presentation should be no more than 15 minutes in length, therefore, you will have to be very precise/concise with your content.Write a detailed Script of your presentation based on the small business owner and entrepreneurs audience to whom you will be presenting. Use numerous examples to make your key points, and use storytelling to share the IMC experiences of others so your audience can relate to the concepts. Your script should be written in a manner that is engaging, relatable, and reflects the manner in which you will actually speak to your audience.Fifteen minutes is not much time, and remember you have to hook your audience, tell them what youre going to tell them, then tell them, then tell them what you told them.Create your PowerPoint slides to go along with your script. Record your script into your PowerPoint slide presentation. This ensures it is fifteen minutes or less, and will let you practice your voice inflections and intonations.If your recorded PowerPoint slide presentation file is too large to upload into Blackboard or send as an e-mail attachment, then just upload the script into Blackboard and send the PowerPoint presentation directly to the professor using www.dropbox.com. The website will require you to download a small piece of software for file transfer process, but will enable you to send and receive large files with anyone. The instructions will tell you how to send a link to the file.You have a lot of latitude as to how you construct your presentation with this assignment, so exercise your creativity in a way that makes the presentation an extension of who you are!
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