To research your hot topic investigate the issue on the internet, useful sites include: Business Insider, The Economist, The New York Times, The Washington Post, The Financial Times, The Financial Review, Bloomberg, CNBC, The BBC, The Verge, and The Conversation etc The analysis should introduce the firm, locate the firms strategic position within the industry sector (ie: is it a market leader, a mature firm in decline, a start up that only operates in a small local or regional market). The analysis should introduce the issue, explain its strategic significance for the firm and its industry sector and provide an evaluation of the firms actions or responses to the issue
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