Then, you will discuss the major public relations tools and how a marketer might use social media and the internet for a PR campaign. See the file attached above for specific directions and the grading criteria that will be used for this assignment. First – Pick one of the major social media sites and discuss the advantages and challenges of marketing using this site. Choose from: Twitter, Facebook, LinkedIn, Google+, or YouTube. Then – Discuss the major public relations tools and how a marketer might use social media and the internet for a PR campaign. On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted.
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