Choose an online product or service with which you are familiar and have purchased in the past.

Every product or service has a buying process, even digital products, and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Next, write a report to evaluate its buying process from the marketers point of view using the five stages of the buying decision process.Remember, the five stages are as follows:Problem recognition
Search and determination of alternatives
Evaluation of alternatives
Purchase decision
Post-purchase evaluation

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