There are a variety of sport communication tools relevant in the sports industry. For this assignment, students will create a SWOT analysis which analyzes the strengths, weaknesses, opportunities, and threats associated with each sport communication tool below here. First, you will select a sport organization or team (professional, semi-professional, and college) and research how they utilize the following sport communication tools and technology. Develop a chart with three columns. The first column should include these topics: Television Radio Online/Internet Print Social Media Wireless/Mobile Consumer Products Events The second column will include a description of each of those areas. The third column will include your analysis of strengths, weaknesses, opportunities, and threats related to each of those areas. Indicate whether you foresee any legal, ethical, or crises situations with this organization. Describe what sport communication tools appear to be successful and not successful. Does the organization or team you selected maximize their opportunities to successfully utilize these sport communication tools? Give examples and explain the rationale behind your responses.
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