Search the SportsBusiness Journal.
http://www.sportsbusinessdaily.com/Journal.aspx
Identify two sport organizations that use sport marketing research (either in-house or outsourcing) to improve their marketing initiatives.
Answer the following questions:
Do the organizations use in-house resources or an outsourced agency to collect the data?
What type of primary data and/or secondary data do they use? Is it a quantitative, qualitative, or mixed study?
What is the sample size (aka number of participants), if any?
What are the key findings? How do they use the key findings to improve their marketing initiatives?
Do you have suggestions or comments on their market research methods?
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