Essay Questions

Assignment 4 Objectives:
1. Describe the vision of an organization as it relates to the strategic process
2. Describe the importance of the concerns of the employees as related to strategy
3. Describe the importance of the public image of an organization as related to strategy
4. Describe the importance of the customers to the organization as related to strategy
5. Analyze the external forces that affect organizations
6. Analyze the internal forces that affect organizations
7. Describe the interrelationships among the functional areas of business
8. Describe SWOT Matrix, SPACE Matrix and other strategy tools

Assignment Description: 4 Essay Questions.

Each essay question should be written using APA formatting, must have at least 1external source and a minimum length of 350 words for each essay. See the grading rubric for additional details.

Essay 1:
After watching the videos on iRobot and the video on how to perform a SWOT analysis in week 4 describe and assess iRobot’s strengths, weaknesses, opportunities, threats and the internal and external forces on the company.
• Alanis (2012). How to Complete a SWOT Analysis.
Video Retrieved from: http://www.youtube.com/watch?v=0D2fT6obqdg
• IRobot Video

Essay 2:
Analyze iRobot’s overall strategies you see them following and the interactions between the different functional departments (R&D, Marketing, Manufacturing, Service, finance..etc.) within iRobot. External references are encouraged such as iRobot’s annual reports, where the company strategy is described

(http://investor.irobot.com/phoenix.zhtml?c=193096&p=irol-reportsannual).
You are to analyze the company strategy and not just copy their strategy.

Essay 3:
Analyze the Patagonia case in Week 2 in addition to other sources on how their suppliers, public image and government regulations have shaped their strategy, mission and vision.
(Check the upload file for the Patagonia case)

Essay 4:
Analyze how The Disney Company’s strategy is shaped with regards to the importance of employees, customers and public image. Reference The Disney Company case in our Week 1 materials.
• In order to complete this part, you have to follow the Cohesion Case (The Walt Disney Company – 2001) in Strategic Management a competitive Approach 14th Ed. By Fred R. David

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