To critically evaluate the effects of a contemporary microeconomic issue upon businesses and consumers. The issue could have arisen from a particular government or central bank policy decision, from an internal management policy or decision aimed at increasing the competitive capability of a firm or business organisation, or as a result of a cyclical event in the national or global economies.
The evaluation is to be written up as a business report of around five to eight A4 pages (excluding references and any appendices) and needs to include an evaluation of how businesses and/or consumers affected by the microeconomic issue have responded, or plan to respond.
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